When you measure an activity, you can improve it. Computers make it easy to optimize just about every portion of your life.
Surely, you can optimize a website or a blog for traffic. You can optimize ads to make them yield more results. You can optimize your presentation style to close more sales or change more minds. You can optimize your workout to get faster and stronger. You can optimize your diet to lose weight and gain muscle. You can optimize your sleeping patterns to get more rest in less time. Cosmo even says you can optimize your sex life…
And then, at some point, you realize you’re spending your best energy on optimization, not on creation.