An interesting article about web analytics and the importance thereof. I can personally say that implementing and learning how to analyze web stats has made a Huge difference in my business.
Marketing Analytics: SA companies must shape up
http://www.bizcommunity.com/Article/196/16/50512.html
Web analytics, the process of measuring, collecting and analysing Web site data in order to improve a site’s performance, dissects an organisations’ online and offline marketing activities to provide valuable insight into their customer base (and potential customers), which truly translates into tangible business earnings. However, Google Analytics, the defacto free analytics tool today, and other players such as SiteCatalyst and Truviso, are not being used extensively enough in South Africa. While the practice of analytics is nothing new with local companies who have been making their living online for several years now, sectors such as retail, where an online presence may be perceived as secondary to the offline store, there is still much upskilling to be done. In fact, in our experience, many South African companies have not been in a rush to embrace analytics as part of their marketing strategy, and many of them may be losing out of valuable business opportunities as a result.
(via Instapaper)
